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A San Diego Realtor's Secret Weapon: Home Staging

That custom paint job in your child's room is both beautiful and sentimental, but unless your potential buyers have a son into trains, it may not help your San Diego home sell. Professional realtors will work with you to mitigate any potential pitfalls or drawbacks and make your home more design-neutral. Adding tasteful and neutral touches through improvements and staging can attract potential buyers. Staging allows buyers to easily imagine what their own custom finish on your property, and helps them envision their new dream home.

Know your Market

The San Diego real estate market is HOT. Buyers are coming prepared with a set list of wants, and pre-approvals in hand. Median real estate property values are currently at $522,250, which means that even modest home buyers will expect significant value for their investment.

With buyers looking for a timely move in, and sellers looking to cash in on these lucrative opportunities, you'll need to make your home seem as warm and inviting as possible. That's where staging comes into the real estate transaction.

Staging has become a not-so-secret weapon in real estate sales -- because it works! A San Diego home for sale must be staged expertly to attract the best possible offers from buyers. Staging needs to provide a vision that will help buyers fall in love with your San Diego home. Properly staged homes help provide a vision, showing potential buyers what their new life could be like in a new location. 

If you don't know how to stage your home, working with a San Diego real estate agent can help you. Great real estate agents know how to make really great aspects of a house desirable for potential buyers. Whether it's a walk-in closet or showcasing the San Diego area around the property, a great agent will know how to help. 

Is Staging Really Necessary?

“Staging has evolved over the past decade, many real estate professionals say it has become more important — and more sophisticated — than ever,” reports Forbes.

Many people question the idea of staging, assuming that their home will sell itself. It's easy to think, "I loved it, I'm sure someone else will too." Yet if everyone had the same taste, people wouldn't have menus at a restaurant. Staging is an excellent way to remove bias from your showcase, and it gets results too!

Staging is a great way to highlight the best parts of a real estate property. Sometimes staging your home can be as simple to rearranging furniture to better highlight the square footage of a property to neutralizing personal touches. 

Staging Provides Proven Results

A recent survey by Coldwell Banker Real Estate Corp found non-staged homes linger on the market on average six months longer versus staged homes. Their research also revealed that staged homes tend to sell 6 percent higher over the asking price than non-staged homes.

And staging costs are minimal. Unlike other parts of the country, San Diego homes don't stay on the market long. The average time for active listings is only 28 days. Once your sale is pending, and during the escrow process, you will not need to maintain the staged image and can comfortably empty your property. This all adds up to the idea that you'll rent some furniture and staging decor for about a month for pricing in the hundreds of dollars, and sell your house for an extra cost - in the thousands.

And don't forget the savings you'll get from that quick sale. An extra month of mortgage payments on a $500,000 property can cost over $2,000 a month.

Getting Started with Staging

The only question remaining is how to get started with staging. Professionals like Steele San Diego Homes know what it takes to stage a home for the best result. These experienced realtors know the San Diego area and its buyers. They will come to your property and conduct a room by room inspection to help optimize your property.

Don't worry about shopping either! These experienced stagers can get repairs made and items delivered through trusted contractors with established relationships in the community.

home seller's checklist

If you're interested in working with real estate agents that can help you get top dollar out of the sale of your San Diego home, we can help you! We're local real estate agents who specialize in the San Diego area. If you have any questions about selling your home or staging, let us know! We're more than happy to help you. 

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Buying or selling a home is among the largest financial decisions a person makes in their lifetime. We are here to ensure that you are confident in your decision. Reach out, and let us show you how we can help!

John and Melissa Steele, San Diego Real Estate Agents
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John and Melissa Steele

619-887-4429

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