5 Tips to Selling Your Home Fast During Quarantine
The coronavirus pandemic has arguably affected all business sectors. We are no longer sure about the future, and we can't predict changes in the property market. However, from the little knowledge and experience that we do have, we can admit that while it's not easy to sell a property amid the pandemic, we're happy to report that we’ve mastered the way to do so! Despite social-distancing orders, restricted showings, no open houses, and many other changes to the marketplace, the San Diego real estate market has been booming, and we’ve been selling homes successfully, some even site-unseen!
Social distancing rules have slowed property viewing because people must remain compliant with the regulations. However, it is still possible to sell a house during the quarantine - and very successfully - regardless of whether you had plans to sell your home or a financial crisis has hit you. Here are five tips for selling your house during the quarantine period.
1. De-personalize the Property
If you want to sell your property at a great price and attract the most buyers possible, you will want to make your home ready for new inhabitants, and give the next owner the opportunity to see themselves in your home. You should de-personalize it by removing all your stuff to make it look presentable and attractive to any viewer. Thorough cleaning is crucial at this period in line with the virus control techniques. A well-cleaned house can be presentable and more appealing to any buyer. Also, make sure that the house maintenance work is done well. Renovations need to be completed before putting the property for sale. If you’re unsure of what renovations you should be making, don’t hesitate to call us so we can do a walk-through and ensure that any work you’d be doing to the property, would bring you a good return.
Cleaning and refurbishing the house will not only improve its looks but will also boost its value. Besides, no one wants to move in or buy unclean homes amid a deadly crisis. You should ensure that the interiors and lighting of the house are correctly done because they play a significant role in selling a house.
2. Adopt Online Marketing
The fact that you are in quarantine allows you to embrace the power of the internet. The digital market is the largest and fastest-growing marketing technique in the world. You should try to use it to the fullest! Online marketing will expose your property to attract many potential buyers. Therefore, it allows you to obtain different price options from many buyers, thus facilitating the closing process. You can also enlist your house on some of the leading property portals available to help sell the house smoothly.
Lately we have been using many different channels for online marketing for our home sales. Not only do we have vast social media audiences, we love experimenting with paid and organic marketing, advertising, and love utilizing cutting edge technology like 360 video cameras and virtual reality to sell our properties. We have sold several in the last few weeks totally site-unseen, where the buyers never saw the property until they stepped foot in the door after closing.
One thing to be mindful of with technology like virtual reality is that it captures e-v-e-r-y-t-h-i-n-g! You need to have an excellent presentation of your house before posting it online for sale. People become interested in properties based on how it is presented to them. Since you have more time indoors currently, work on getting your home “staged” and ready to appeal to all buyers. If your house presentation looks elegant, it attracts more buyers and referrals for a quicker sale.
3. Choose a Well-Established Agent
If you prefer to use an agent to sell your house, you’ll want to pick the best. While we bring a lot to the table on Team Steele, we always encourage clients to interview agents, as it is important that you feel well taken care of through your real estate sale, and we always want clients feeling confident when they choose to work with us!
Local property sales, online review sites like Yelp, and asking friends and family, are great ways to find the right agent to help you through the process. The agent you work with should be smart and competent enough to understand the importance of keeping social distancing rules during the crisis.
According to NELA Homes, a real estate company that helps people to sell houses fast in Los Angeles, “The beautiful thing that comes with experience [and the right agent] is the ability to relax.” This shows that it is essential to find an agent who has the experience and innovative tools to enable house sales, even in the midst of a pandemic, all while minimizing physical contact.
A useful real estate agent attracts the right buyers and with many buyers registered on their platforms. Most of them also have perfect negotiation skills and can bid for higher asking prices, thus ensuring that your sales revenue is excellent. If you work with a competent agent, these processes can be just as doable and simple regardless of being in a pandemic.
4. Allow Virtual Viewing
The fact that we should practice social distancing has discouraged many people from physically viewing homes, but individuals still need to buy and sell! Many real estate experts like ourselves are already using virtual viewing applications to promote properties. You can go live on different platforms showing high-quality videos of the house, features, and the surrounding. We’ve actually been doing Virtual Reality Matterport tours for all of our listings - allowing clients to “view” the home from anywhere in the world in the comfort of their own living room. Clients love real pictures and live videos, and have especially been loving the utilization of Virtual Reality in our homes for sale
5. Electronic Settlement
Technology is changing the way of working. With the improvement of technology, many deals are sealed in different ways, unlike in the past. There are several useful online transaction platforms available freely at your disposal. Most of these channels have their online support team readily available to help you. Thus, you don't need to meet a client physically for the closure of a deal on selling your house. And with people focused on giving their safety a top priority, many transactions are worth completing using electronic methods.
Banks and other services can assist you with questions if needed. Reach out to these people! If you aren't conversant with online transactions, you can engage an expert to help you close the deal electronically. It is possible to sell your house during the quarantine. You only need to follow the above tips and follow the government’s regulations provided to curb the crisis. And remember, we are here to help you every step of the way. Give us a call if you have any questions or would like to talk through what the process of selling your home would look like!