Many homeowners assume that the holidays or winter months are a bad time to sell, but that’s not always the case. While spring and summer may see more activity and sales, selling during the holidays or off-season can have some advantages.

Here’s how to make the most of a slower season and successfully sell your home during the holidays.

1. Embrace the Season—But Keep It Simple

A little seasonal décor can go a long way in making your home feel cozy and welcoming.

• Use neutral, tasteful decorations like wreaths, candles, or soft lighting.

• Avoid anything overly personal or cluttered—less is more.

• Keep walkways clear of holiday décor, cords, or anything that could distract from your home’s best features.

Buyers should see your home, not just your holiday spirit. You also don't want to be the home listed in February with Christmas decor in every photo.

2. Keep It Warm and Bright

During shorter winter days, lighting makes a huge difference.

• Open blinds and curtains for natural light.

• Turn on lamps and overhead lights for evening showings.

• If it’s cold outside, make sure your home is comfortably warm—it helps buyers feel at home right away.

A cozy atmosphere makes a strong emotional impression.

3. Highlight Cold-Weather Comforts

Show buyers how comfortable your home can be year-round.

• Light the fireplace if you have one.

• Add soft throws, warm colors, or plush rugs to living spaces.

• Emphasize energy-efficient features, such as new windows or heating systems.

Little touches can make your home feel like a welcoming retreat.

4. Price It Right

Fewer buyers may be searching during the holidays, but those who are tend to be motivated—relocations, job changes, or year-end tax reasons often drive decisions. A well-priced home will stand out even more when inventory is low.

Work with your agent to review local comps and ensure your price reflects current market conditions.

5. Keep Your Listing Accessible

People’s schedules are unpredictable during the holidays, so flexibility is key.

• Try to accommodate showings, even on shorter notice.

• Keep your home “show-ready” at all times—tidy, fresh-smelling, and clutter-free.

• If you’ll be traveling, coordinate with your agent to ensure showings can continue seamlessly while you’re away.

6. Don’t Forget Curb Appeal

Winter weather can make exteriors look dull, so take extra care outside.

• Sweep walkways, remove debris, and trim any overgrown plants.

• Add a fresh doormat, porch light, or simple potted evergreens for an inviting touch.

• Make sure house numbers are visible for evening showings.

7. Use Professional Photos

Since fewer buyers tour homes in person during busy holiday weeks, great photos (and even video tours) are essential. Professional photography ensures your listing shines online, attracting more attention from serious buyers.

The Bottom Line

Selling your home during the holidays or off-season doesn’t have to be a challenge. With the right strategy—and a little seasonal charm—you can stand out from the crowd and connect with buyers who are ready to make a move.

If you’re thinking about selling this winter, we can help you position your home to shine, no matter the season.