--- title: 'Real Talk' With John & Melissa Steele of Steele San Diego Homes description: John and Melissa Steele, of Steele San Diego Homes, sat down this month with “Real Talk San Diego” to discuss their marketing approach. image: https://blog.steelesandiegohomes.com/hubfs/20170517_124654-646685-edited.jpg --- [![logo-steel](https://blog.steelesandiegohomes.com/hubfs/Group%20336.svg)](https://steelesandiegohomes.com/) [![logo-steel](https://blog.steelesandiegohomes.com/hubfs/Group%20336.svg)](https://steelesandiegohomes.com/) - [About Us](https://steelesandiegohomes.com/about-us/) - [Sell](https://steelesandiegohomes.com/sell/) - [Buy](https://steelesandiegohomes.com/buy/) - [Relocate](https://steelesandiegohomes.com/relocate/) - [Listings](https://steelesandiegohomes.com/listings/) - [Blog](https://blog.steelesandiegohomes.com/) - [Resources+](https://steelesandiegohomes.com/resources/) - [+1 (619) 8874429](tel:+16198874429) - [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2756673/1eb87d79-e947-4154-ae61-e5ca91077e96.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2756673/1eb87d79-e947-4154-ae61-e5ca91077e96) - [+1 (619) 8874429](tel:+16198874429) - [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2756673/1eb87d79-e947-4154-ae61-e5ca91077e96.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2756673/1eb87d79-e947-4154-ae61-e5ca91077e96) ![](https://blog.steelesandiegohomes.com/hs-fs/hubfs/20170517_124654-646685-edited.jpg?width=1240&height=500&name=20170517_124654-646685-edited.jpg) ## 'Real Talk' With John & Melissa Steele of Steele San Diego Homes John and Melissa Steele, of [Steele San Diego Homes](https://steelesandiegohomes.com/), sat down this month with “Real Talk San Diego” to discuss their marketing approach for buyers, sellers—and everyone in between. The Steeles’ share their philosophy, which they deem the *Next-Generation of Real Estate Marketing*, and explain how it’s supported by three pillars. The first pillar is **integrity-based communication**. Steele San Diego Homes’ offers a myriad of opportunities to connect, support and communicate with their clients and potential clients—the core of this is to achieve integrity and openness. By offering text, email and phone calls anytime of day, John and Melissa feel this provides a more open, willing exchange. You should truly know your clients, and vice versa, is their core belief, so in this vein, the Steeles’ respond to Facebook, Instagram or Twitter messages just as promptly as a text, call or email! **Service-based relationship-building** is the second pillar, and one of their most important goals with all Steele clients—past, present or future. Service-based relationship-building means being a solid, honest resource whether someone is looking to buy or sell tomorrow, or six months down the road. Both John and Melissa will answer questions and offer support or guidance to anyone seeking to navigate the confusing market of San Diego real estate. Protecting buyers is one of their most passionate goals. Using transparency and open communication helps achieve this. In fact, their website has an [extensive blog](https://blog.steelesandiegohomes.com/) which offers free resources for buyers and sellers and hundreds of additional tips, tricks and ideas to support the home buying or selling journey. Many of the blogs also offer free downloadable resources to anyone who needs guidance. Lastly, **technology as transparency** is their final and third pillar to support their Next-Generation philosophy. Whether its using SnapChat, Homesnap, Facebook Live, Instagram or virtual reality and 360-degree videos, the Steeles understand the value of offering a myriad of ways for buyers and sellers to view a property. The main goal of this holistic real estate approach is to shatter the misconception about real estate agents and move the needle towards a more reciprocal, trusting relationship built on mutual respect and honesty. **Watch the YouTube interview with “Real Talk San Diego” to learn more about John and Melissa Steele of Steele San Diego Homes, and how they can support your real estate journey every step of the way! →** Share [![Share on facebook](https://blog.steelesandiegohomes.com/hs-fs/hubfs/facebook-color.png?width=39&name=facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.steelesandiegohomes.com/real-talk-with-john-melissa-steele-of-steele-san-diego-homes?utm_medium=social&utm_source=facebook) [![Share on linkedin](https://blog.steelesandiegohomes.com/hs-fs/hubfs/linkedin-color.png?width=39&name=linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.steelesandiegohomes.com/real-talk-with-john-melissa-steele-of-steele-san-diego-homes?utm_medium=social&utm_source=linkedin) Blog posts ### SIMILAR BLOG POSTS [![SEE ALL BLOG POSTS](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/2756673/14844045-54bf-4c52-a6bc-0f2ff7705105.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/2756673/14844045-54bf-4c52-a6bc-0f2ff7705105) ![](https://blog.steelesandiegohomes.com/hs-fs/hubfs/steele-1.jpg?width=284&height=220&name=steele-1.jpg) Why Melissa and John Steele Are Among San Diego’s Top Real Estate Agents If you’re buying or selling a home in San Diego, you need a team that brings not only experience and expertise, but also heart,... [Read More](https://blog.steelesandiegohomes.com/why-melissa-and-john-steele-are-among-san-diegos-top-real-estate-agents) ![no image](https://blog.steelesandiegohomes.com/hubfs/image%2044.png) How the Steeles Helped the Myers Successfully Relocate to San Diego In August 2017, Stacey and Nathan Myers were preparing to relocate from Memphis to San Diego. Stacey arrived in California first.... [Read More](https://blog.steelesandiegohomes.com/how-the-steeles-helped-the-myers-successfully-relocate-to-san-diego) ![no image](https://blog.steelesandiegohomes.com/hubfs/image%2044.png) How The Steeles Restored A Teacher's Faith In Real Estate Agents Denise Paquin had sworn off real estate agents. The teacher had had several disappointing relationships with agents, and she’d... [Read More](https://blog.steelesandiegohomes.com/how-the-steeles-restored-a-teachers-faith-in-real-estate-agents) Monthly Newsletter ### SUBSCRIBE TO RECEIVE SAN DIEGO MARKET UPDATES [![logo](https://blog.steelesandiegohomes.com/hubfs/Group%20336.svg)](https://steelesandiegohomes.com/) - [Home](https://steelesandiegohomes.com/) - [About Us](https://steelesandiegohomes.com/about-us/) - [Sell](https://steelesandiegohomes.com/sell/) - [Buy](https://steelesandiegohomes.com/buy/) - [Relocate](https://steelesandiegohomes.com/relocate/) - [Blog](https://blog.steelesandiegohomes.com/) - [Resources](https://steelesandiegohomes.com/resources/) Big Block Realty CalBRE# 01885775 John Steele CalBRE# 01950588 Melissa Steele CalBRE# 01951324 **CONTACT US** ![call](https://blog.steelesandiegohomes.com/hs-fs/hubfs/website%20assets%20-%202023/call.png?width=20&height=20&name=call.png)[619-887-4429](tel:+16198874429) ![message](https://blog.steelesandiegohomes.com/hs-fs/hubfs/website%20assets%20-%202023/message.png?width=20&height=20&name=message.png)[team@steelesandiegohomes.com](mailto:team@steelesandiegohomes.com) Big Block Realty - 800-550-3209 ![location](https://blog.steelesandiegohomes.com/hs-fs/hubfs/website%20assets%20-%202023/location.png?width=20&height=20&name=location.png) 2820 Camino del Rio South, Ste.314,  San Diego, CA 92108 ![image 47](https://blog.steelesandiegohomes.com/hubfs/website%20assets%20-%202023/image%2047.svg) This information is deemed reliable but not guaranteed. You should rely on this information only to decide whether or not to further investigate a particular property. BEFORE MAKING ANY OTHER DECISION, YOU SHOULD PERSONALLY INVESTIGATE THE FACTS (e.g. square footage and lot size) with the assistance of an appropriate professional. You may use this information only to identify properties you may be interested in investigating further. All uses except for personal, non-commercial use in accordance with the foregoing purpose are prohibited. Redistribution or copying of this information, any photographs or video tours is strictly prohibited. This information is derived from the Internet Data Exchange (IDX) service provided by San Diego MLS. Displayed property listings may be held by a brokerage firm other than the broker and/or agent responsible for this display. The information and any photographs and video tours and the compilation from which they are derived are protected by copyright. Compilation © 2023 San Diego MLS.     © Copyright 2023 | All Rights Reserved