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How The Steeles Made Selling A Home Easy For This Growing Family


Patrick and Laura bought their 876-square-foot cottage in Redwood Village when they were only a couple. But then they welcomed a son into their family. They knew that soon they would need a lot more space to grow.

Selling a home with a young child can be challenging. A steady stream of showings is a real estate agent’s dream, but can disrupt the lives -- not to mention the sleep schedules -- of the sellers and their children. Plus, keeping a toddler’s home open-house-ready is difficult, to say the least.

Further, Patrick and Laura wanted to stay living in San Diego, meaning they’d need a top-dollar offer to buy their next home.

So, Team Steele went to work. They staged the house and hired a professional photographer, then used Facebook to target potential buyers and build buzz even before the property was listed. They scheduled three open houses well in advance, so that the family could prepare.

Related: Considering Buying And Selling A Home At The Same Time? Here's How One Family Successfully Did It

And that was all they needed. John and Melissa understood exactly who the home’s likely buyers would be and targeted that market carefully, using photos and staging to appeal directly to those individuals and families. As a result, dozens of interested buyers attended the open houses.

Within a week, they’d received five offers on the two-bedroom, one-bathroom home. The house sold for $421,000, $36,000 above asking price.

John and Melissa worked with Patrick and Laura to develop a personalized sale strategy, tailored to their hectic schedules. They understood the couple’s need for a top-dollar offer so they could move their family into a bigger home better suited to their needs. And through strategic, smart marketing, they attracted five offers -- in just seven days.

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